Articles

10 Step Guide to Creating Great Sports Logos

by Alice Jackson Small Business Consultant
One of the things that you must ensure to compete with hundreds of companies is to have an engaging logo. So, if you are running a sports business, remember that there are already global sports enterprises in your city besides small ventures. Your sports logo will play a leading role in interacting with your target customers. 

Hence, the logo must be impressive and care should be taken that the symbol is professional in its design and purpose. 

So, here are some tips that you can follow to create remarkable sports logos. 

1. Know About Logo – Logo is a visual symbol that represents your sports company in your niche market. But your sports logo must be memorable and enduring design. It must also be versatile and appropriate. Such aspects and characteristics of logo must be clearly known to you and your logo designer. 

2. Follow Design Process – As a graphic designer, you must follow a brand identity design process of your own. For example, usual steps designing logos is to read design brief, research the business of clients, sketching and conceptualizing and presenting your design to your client in a convincing way. 

3. Get Information From Client – Make sure that before designing your sport logos, you get relevant information from your client to know more about goals, target market. Know also, how much your client is ready to invest on the logo design and what is the fixed deadline or timeline. 

4. Set Your Price – Since you are a logo designer who earns livelihood from this profession, ensure that you have set your price that is good enough to justify the time you will be spending on the project. Here are some tips on how to price your designs. 

5. Learn from Iconic Logos – A surefire way to know about logo designing is to learn from iconic logos such as Nike Swoosh logo, which is an excellent example of simple yet one of the most effective logos. Get inspiration from many such globally known sports logos. 

6. Use Your Resources – You have free access to hundreds of resources that are helpful in designing of logos. These resources include books, inspirational galleries, blogs, tutorials etc on logo designing. You can also access a wide range of typefaces free on the web, besides a wealth of knowledge on all aspects of graphic designs. 

7. Pick up Perfect Font – Another consideration to make for sports logos is to chose the right font. Fonts give personality to the logos, especially when you intend to create the logo mark itself. Spend time in researching various types of fonts and select one or two that will go well with your client’s business personality and brand identity. Here are key tips on how to choose the right font.

8. Keep Away From Clichés – Your sports logo must be a unique design so that its stands out and conveys your message effectively. For this to happen, avoid designing the logo with clichéd images, symbols, colors and fonts that others have already used so many times. Also, do not incorporate stock images. Instead, use original images and other elements in your logo. 

9. Send Fewer Concepts – When showing your sports logos design concepts to your client, show only fewer concepts. This is a good tactics to avoid confusion in the mind of your client. Too many concepts will mean that the client will take time to select one of them and may end up also choosing a lesser perfect concept. So, send just one to three design concepts only. 

10. Send Logo in Correct Files – Make sure that you submit your finished sports logo in correct file only. This will mean that the client does not have to send back the file for revision or a different version of logo. Correct file is essential also for displaying your logo perfectly on the client’s screen.

Keep these basic consideration in mind when designing sports logos for your clients or redesigning a logo. 
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Summary 

Sports logos must be perfect designs in terms of choice of colors, fonts, concepts and other aspects. But make 

sure to research your client’s sports business and target customers as well.

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About Alice Jackson Innovator   Small Business Consultant

31 connections, 0 recommendations, 88 honor points.
Joined APSense since, July 30th, 2015, From Avenel, New Jersey, United States.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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