10 Power Words that Will Boost the Power of Your Content Marketing

If you search the Internet for content marketing advice, you'll find all sorts of advice about formatting your content so that it is easy to read, using keywords, optimizing for mobile, and the importance of using visual content. What you won't find is information on the content of your content. What should you be telling your audience? How can you use the written word to increase your website conversion rate, get customers excited about your brand, create engagement, and increase social shares? What can somebody, who is not a writer, do to make their written content pop? Finding answers to these questions when it comes to existing advice on content marketing is nearly impossible. The answers are available, however, if you take the word content out of the equation. This is because when we focus on making the written word as powerful and compelling as it can be, the strategies that work for outbound marketing, print advertising, even broadcast advertising works for content marketing. One of these strategies is using power words to incite customers to heed your call to action.

What are Power Words?

Power words are words and phrases that are extremely effective at stirring up emotions and compelling people to take action. You are probably familiar with many of them. Limited time only and offer ends soon,  are two power words (phrases) that you have probably seen multiple times in advertisements. The reason that you see them so often is that they work. These particular power words create a sense of urgency. They cause people to take action so they don't miss out on an opportunity. Rip-off and scam are two more power words that are used in marketing. These words make people angry that they are being overcharged or not being given the service that they deserve. This makes it more likely that people will respond to a call to action to do business with one company instead of its competitor.

There are hundreds of power words that you can use to bolster your content writing. However, to get started, you only need a few. Here are ten power words along with the reasons they are so compelling, and how you can use them in your content.

1. Exclusive

People like to feel as if they are part of  an elite group. Because of this, exclusive is a particularly compelling word. Use this word to imply that information you are giving is meant for an elite group of people or that following your call to action will give them special access.

2. Guaranteed

Guaranteed is a word that evokes confidence. Use this word in your content to build trust in your brand. This is a great word for headlines.

3. Discount

To put it simply, people love to  save money. Use the word discount to compel your users to respond to your call to action.

4. Triple

More savings, more products, more service. Words such as triple signify an increase in what is being offered or what is being saved.

5. No Obligation

This is another power word that increases trust and confidence. Add this to a call to action button or link in your content and you will increase the likelihood that people will click.

6. Secret

What better way to get people interested in what you are writing than by sending the message that they are getting information that is not available to just anybody.

7. Spectacular

This is a word that increases positive. It makes people feel good. Use it to describe your products and services, or simply to boost the mood of your reader.

8. Caution

This word puts people on alert. If your content contains a warning, this word can add the emphasis that you  need.

9. Targeted

This is another word that makes people aware. Use this word to warn your audience about something.

10. Free

This is a great headline word. Use this in the title for your next blog post, and you'll certainly increase your readership.

Photo from Codesm, Telekomxchange