10 Features Your E-Commerce Platform Can Improve Sales Wit

by Neha Sharma Digital marketing head

You have finally set up your E-commerce Platform by dint of very hard work. What you can rightfully expect next is better sales, and higher Return On Investment.

Now, in order to generate sales, you have to penetrate the market, reach your customers, and give them a superlative shopping experience.

We present 10 features which can hike sales on your E-commerce Platform, and bring you total control over your store:

1.    Artificial Intelligence Backed Recommendation Engine

You can improve sales, conversion, customer satisfaction, and loyalty towards your platform with the help of AI backed Recommendation Engine. An AI backed Recommendation Engine can analyzeseveral factors, and dynamically recommend products which are relevant for your customers and visitors, to make their browsing / shopping experience absolutely personalized and customized.

2.    Advanced Customer Insights

You can get to understand customer behavior and promote relevant products accordingly, with the help of customer insights that let you know their shopping preferences.

3.    Sell Through Website Or Mobile Devices

It is always advantageous to sell your products via your website, and mobile devices such as iOS Apps and Android, for the most market penetration and ease of use. By this method, you can reach more people and vice versa. This also makes it simpler for customers to make purchases from your platform.

4.    Visual Search

The intelligent Image Search Feature allows your customers to get the ‘look’ that they want – instantly. If your business is selling home furnishing, apparel, or accessories, the Visual Search or Search Via Image feature can prove to be immensely helpful for it.

5.    Shipping And Order Fulfillment

It is necessary to manage multiple shipping options for your products, as order fulfillment according to commitment is a must. Under such circumstances, a solution for shipment tracking and total order fulfillment workflow through internal, or even third-party delivery channels such as FedEx / UPS / DHL can be greatly useful. Other courier services can be integrated easily, too.

6.    Predictive Sales And Analytics

Analyze sales data, and customer behavior. Take wiser business decisions. Predict market trends, as well as your product’s popularity / acceptance.

7.    Product Management

You can sell digital plus physical products. Of course, the payment and return policies of products can vary from one category to another, and also between physical and digital products. You can use a system flexible enough for handling the differences in workflow.

8.    Payment Options

Payment options should be kept easy and varied for your customers. Allow them to pay Online via internet banking, debit cards, credit cards, or mobile wallets. Option for Cash On Delivery can also be included to facilitate Offline payments. You can also accept Online payments through off the shelf integration with WorldPay, PayTM, PayPal, EasyPay, Stripe, PayU, CCAvenue, Portwallet, etc. and other payment gateways.

9.    Easily Extendable Platform to give Additional Functionality

You can keep your platform easily extendable, so as to provide additional functionality, when integrated by third party tools.

10.                      Fully API Driven Platform

A totally API Driven Platform, with REST API can be integrated with any front-end client-mobile app, SPAs like React JS/Angular JS; or even for selling via third-party.

With structured data and sound SEO practices, you can make sure that your store and your products are easily visible to, and also readable by search engines.

Are you wondering how you can make the maximum use of the features mentioned here?

We can help you. At Ascentspark, we have created and delivered numerous customized as well as semi-customized E-commerce Solutions for various business verticals like general retail, food, flowers and gifts, some perishable items, digital products, etc.

We would be happy to work with you for generating improved customer reach and satisfaction on your E-commerce Platform.

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Created on Aug 7th 2019 03:02. Viewed 348 times.

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