10 Essential Tips For Online Reputation Management

In the age of internet, there is nothing that can protect you from criticism.  This is a golden rule from perspective of freedom of speech, but this usually gets nasty when an individual or an organization gets defamed or attacked in various forms of social media.

We list down ten practical tips to manage your online reputation. As the technological advancements and their practical use are progressing in a break neck speed, it is imperative that one must manage his online reputation both as an individual and as a business. This is a pre-cursor to brand reputation management.

There is nothing more perishable thing in this world than trust.  Trust is hard to achieve and losing a trust is simply unthinkable. Thus winning over people’ trust for one self or one’s business is extremely important.

One must bring transparency by tying up with domain specific regulatory bodies.

Social media like Twitter and Facebook have evolved over the years and customers evaluate you and your business by the responses. Any wrong step can make a post go viral thus damaging reputation.

Any complaint or suggestion should be acknowledged and responded promptly. One should not wait and reply late with detailed information. 

Criticism as an evaluative or corrective exercise can occur any time any where. It should be taken with respect as it may really point out some of your flow, which otherwise is not obvious. Don't take it personally. If your colleague has criticism for you, note that colleague is simply trying to ensure that you do the best work possible. 

Google Page one results need to monitor carefully as it is the first impression and it really counts. If any negative comments are associated with one’s brand, then that is something one should worry about.

Criticism is a golden chance to learn more about your audience and craft a better message in the future.

Sometimes situations demand that one has to fight illegal behavior. Individuals or business posting false or misleading information must be dealt legally to set up an example for others. Sometimes, if you don’t sue them, they might do it again. This would act as a deterrent for others.

One must learn from his mistakes. Instead of being upfront about ones mistake, businesses stonewalled criticism and lose millions in class-action lawsuits.

If one’s online reputation management efforts are not sufficient to protect or restore ones brand image, then one must opt for the choice to request help from a professional. The risks are far too high for ignoring help. 

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