10 Digital And Traditional Marketing Strategies To Boost Your Business

While digital marketing has become widely popular and is quintessential for any business to thrive, traditional marketing has its benefits as well, and when both of the marketing types are combined, you can see exponential growth in your business. Digital marketing involves strategies like social media marketing, email marketing, and website design, etc.  Traditional marketing, on the other hand, involves billboards, handouts, direct mail, etc. Web design services in Denver and other digital marketing experts can help you with the digital part of marketing and similarly, you can find experts to help you with traditional marketing as well. In this article, we have compiled a list of some digital and some traditional marketing strategies that will work wonders for your business.

5 Top Digital Marketing Strategies

Search Engine Optimization

Search Engine Optimization is a digital marketing strategy that is used to rank your website higher in the search results and thus increase your organic traffic. SEO can be categorized into three types: On-page, Off-page, and technical SEO. On-page SEO focuses on the content that is available on your website. Off-page SEO focuses on inbound link building that increases the authority of your website and technical SEO focuses on the backend part of the website.

Email Marketing

Email marketing is a mode of communication with their clients. The email can be personalized to promote content, acknowledge events and offer discounts. Your email marketing campaign can include blog subscriptions, customer welcome emails, holiday promotions, follow-up emails.

Pay Per Click

Pay per click or PPC advertising focuses on garnering new clients by paying a publisher each time someone clicks on your ads. Google Ads is one of the most popular types of PPC advertisement. Other than that, you can also use paid ads on Facebook, Twitter as well as sponsored messages on LinkedIn. 

Social Media Marketing

Social media marketing focuses on promoting your brand and content through various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, etc.

Content Marketing

Content marketing focuses on creating content and using it as a means of promotion. It builds brand awareness, focuses on lead generation, and leads to traffic growth. Some most effective content marketing strategies include blog posts, infographics, Ebooks, and whitepapers.

5 Top Traditional Marketing Strategies

Billboards

Billboards are display boards that are usually seen on highways and other prime locations. A typical billboard features an image with text to support the graphics and the purpose of a billboard is to attract the attention of the audience that passes through the location. Billboards that are placed on highways can attract the attention of different categories of audiences and thus you can target a varied audience base and also people from different locations.

Direct Mail

Direct mail sends print items like magazines, letters, postcards, etc directly to a consumer’s mailbox. With direct mail, you can target specific areas in your town or people close to the business. Non-profit organizations and fundraisers often use this type of marketing for the promotion of their events.

Digital Signage

Digital signages are signages that use LED, LCD, or projection lighting to display digital images, streaming media, videos, and other information. These are the latest innovation in traditional marketing and are seen everywhere from restaurants to grocery stores, shopping malls, and airports. You can also get your digital signage solution in Denver by hiring a signage expert.

Print Ads

Print advertisement is done through newspapers or magazines. Print advertisements are great for building awareness in the community and you can also showcase your advertisements to different audience bases and let them know about your products and services. When you are going to invest in print ads, you need to research the type of material your targeted audience engages with and then print your advertisement in the selected media outlet.

Event Marketing

Event marketing involves showcasing your advertisements in seminars, industry events, and conventions. You can use signage and banners to attract the attention of the audience there or you can have dedicated advertisement booths of your own as well.

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Created on Dec 13th 2021 23:48. Viewed 419 times.

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