So, what are solo ads?
Solo ads are stand alone adverts that are sent out to subscribers of famous ezines based on a specific niche. These are client specific and topic-focused promotions that are targeted to a specific group of consumers.These advertising material only contain one advertorial information of any product or service which means you are the only star on stage and no one else is grabbing hold of your spotlight. Think X-factor with your product being the only participating contestant.
A lot of people do question the effectivity of solo ads in comparison to banner ads as it is popularly believed that not a lot of people appreciate this kind of marketing technique. Commonly, they are often thought of as unnecessary and a nuisance. But, if you look at it in a bigger picture, advertising and marketing purposes are aimed at having people see and be aware of your product. Out of the hundred or thousands of people on the mailing list, it would be impossible that not a single soul will feel the nudge of curiosity and will eventually click on your ad.