Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis...
the American Marketing Association...by MomsBLOGS WORKatHOME MOMS.blog. https://www.youtube.com/watch?v=PNWT_Y2dUMk
MomsBLOGS WORKatHOME MOMS.blog.
Submissions sought for annual Pinnacle Awards
The Rochester Chapter of the American Marketing Association is accepting submission for its annual Pinnacle Awards, officials announced Thursday. The awards celebrate the area’s best marketers. Submissions are open to individuals, agencies, for-profit ...
The Raleigh Telegram · 18 hours agohttps://www.youtube.com/user/AMAmarketing
Old-style co-op advertising is the "great cash giveaway," a Multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
anyone who, read, newspapers or watched the news during 1994 would know what really happened is something completely different.
Therefore, I will read the book's case study examples and details with a more discriminating eye.
That said, I believe the "spirit" of what is being conveyed holds true. Conceived and implemented by VP Dennis Carter, Intel's ingredient branding program (in addition to other Mktg efforts), has undeniably made Intel one of the most valuable brands in the world and lead to enormous company profitability...
"great cash giveaway"
Marketing Training Course
The Strong 2 reviews - Rochester, NY
Under the direction of the Senior Director for Public Relations, implementing social media messaging schedules, monitoring and responding to social...
Business Marketing Money
20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve
"The question isn't who is going to let me; it's who is going to stop me."
Humans without ambition - Goodbye and Goodluck!
I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. 'The Wolf'. I restlessly '�rawl' the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.
Know the dynamics of the entire marketing funnel, like the back of your hand.
Read ahead. May the Force be with you.
Specialization: Thought leadership
Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.
Analytics: Whatever be the topic, the most striking feature of Neil Patel's blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.
Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.
This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!
Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)
2. Search Engine Land
Specialization: SEO + SEM + Local Search Marketing
Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.
SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they're tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..
Search Engine Land is launching a new industry awards program called "Landy Awards" that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.
The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.
Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.
Most Shared Article in 2015: It's Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)
3. Content Marketing Institute
Specialization: Content Marketing + Brand Marketing
Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.
The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There's also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.
Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.
Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.
Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)
What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.
Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won't find elsewhere.
Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.
Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business - product purchases, brand recommendations and long-term engagement of key stakeholders.
This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!
5. Marketing Land
Specialization: Digital marketing + Martech
Marketing Land is a news site covering internet marketing, social media, mobile marketing & more. This is a sister site of Search Engine Land. This newsletter keeps you abreast of the latest interactive marketing news, views and how-tos. Each email newsletter will round up everything that Marketing Land has published on the topic in the previous week, including links to news stories and columns by expert practitioners.
Very well classified: This newsletter covers a wide range of topics from Display to search, from mobile to analytics. The topics of the newsletter are very well classified and gives the user the choice to select the topics of his/her choice. This is one of the few big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. This is one of the reasons why you should subscribe to this newsletter.
Hottest news: Marketing Land's newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the first mover advantage with the latest updates and lets you leverage the upcoming products & tools to your brand or client's advantage.
This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.
Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)
Specialization: Brand Marketing
What is the must-read publication for all executives at the largest advertising agencies? I wouldn't think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.
Brand Marketing: Subscription to this newsletter would keep you updated on a wide range of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.
Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward style of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly reminiscent of the great Defamer. One can't be expected to keep up on all the latest ad campaigns, and that is where AdFreak excels.
Adfreak is a daily blog of the best and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.
Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes (11.1K Shares)
Specialization: Content Marketing Strategy and Marketing Automation
Marketo blog specializes in providing scalable marketing automation solutions. Although this is
targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.
Now, moving the leads through the marketing funnel can be done faster by integrating ReadyTalk's reliable webinar solution with Marketo
Marketing Automation: The Marketo blog is one of the most well-designed and thorough marketing sites out there. Marketo blog specializes in Marketing Automation, but is also an excellent source of content on categories such a s modern marketing, content marketing, email marketing, and social media, and every blog contains multiple images that complement the text. The content is fun to read, informative and educative at the same time.
Creative Content: Of all the blogs and newsletters discussed till now, marketo stands apart. They are creative in the way they present their content and their blogs have a viral appeal.
Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this blog gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is a must for all those who intend to scale their marketing efforts and i.e. practically every marketeer.
Most Shared Article in 2015: How to Integrate Social Media and Blogging from The Art of Social Media (2.9K Shares)
Specialization: Landing Page Management and Conversion Optimization
The Unbounce blog features tons of great scientific tips on building amazing web pages that are optimized to collect and convert leads.
Subscription to this newsletter gives you a very good analysis of different landing pages, it provides multiple examples of different landing pages and actionable information on what is good and what is worth testing/changing.
Data Driven Analysis: Unbounce presents content that is supported by scientific, evidence, and examples. It is all about conducting scientifically sound marketing experiments to build landing pages that convert. All of their posts provide a short critique after each example that can give you some A/B Testing ideas for your landing page.
Best Practices for design testing: For A/B testing, it's often effective to start with starkly contrasting designs. Once one design wins out over the other, you can start to narrow down your tests with each iteration. This newsletter provides massive amount of useful information on best practices for designing tests.