Articles

Post Office – Brand Strategy, Identity, Interior Design & Brand Consulting Services in India

by Aarchi Sharma Brand Design Company

I-AM have immersed themselves in our business, our objectives and, importantly, our culture. They have also built excellent relationships with my colleagues and my team.

Gary Hockey-Morley Marketing Director, Post Office

The arrival of new competitors, and the arrival of email and web have meant that the past decade has been one of transformation for the Post Office. I-AM were asked to re-think the Crown Post Offices and create an efficient experience that would build the Post Office brand perception over the next ten years.

Taking such a well-loved, recognisable brand and adapting it for an ever-changing market place was an exercise in simplification and clarity of communication. The mark itself was stripped back to basics with a brighter, cleaner colour palette. The visual language style utilises a friendly type style and simple illustration.

The customer process in the new Crown Post Offices also required a rethink of the communication strategy to help reduce waiting times. Central to this solution was the goal of removing the infamous standing queues from the Post Office. This goal has now become a reality. The ideas that I-AM developed are now being rolled out across the nation’s Post Office network. Brand Consulting Services in India

What we did

Brand Strategy Consulting in India
Brand Identity
Brand Application
Interior Design


About Aarchi Sharma Senior   Brand Design Company

206 connections, 4 recommendations, 554 honor points.
Joined APSense since, September 16th, 2016, From Mumbai, India, India.

Created on Dec 31st 1969 19:00. Viewed 0 times.

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