Plastic Surgery in India- What is driving the growth of plastic surgery market in India

by IndiCure Health Tours Medical Tourism Company in India

Plastic surgery in India has seen a phenomenon growth and change over the last decade.  The market size of plastic surgery in India is estimated to be 500 crores of 8.5billion dollars and is estimated to be growing at a rate of 30% annually.

Here’s a closer look at what is driving the market:

Better Matrimonial prospects

Gone are the times when plastic surgery was done by only rich and famous. An increasing number of people from middle income group now choose to undergo the knife. Rhinoplasty or nose reshaping is a very popular procedure among girls between 20-30 in pursuit of getting the best possible groom for them.  It is interesting to note that not only girls but their families, even with modest incomes want them undergo nose reshaping so that hunt for groom is easy.

The number for Liposuction and breast augmentation is also increasing, but is still popular among high income category as India is still a conservative society.

High disposable income

Plastic and cosmetic surgery has picked up the fancy of men and women who have high disposable incomes, are independent and have travelled extensively- the so called “tech generation”. These men and women have no qualms in getting a nip and tuck done and cite various reasons why cosmetic surgery is a good idea.

o    Better looking people get good jobs/ salaries

o    Peer pressure

o    My partner would lose interest in me

o    Helps you gain self confidence

o    I have money, why not


Increasing  westernization and increasing media exposure have also  fuelled the demand for plastic surgery in India, say experts. TV commercials, internet, movies all show women showing their skin. The message that being lean and thin is the way to be is portrayed all over the media. Men with muscles and big frames are portrayed to be cool.  The quickest way to achieve such looks is plastic surgery and thus more and more people are opting to undergo the knife.

Cosmetic surgery tourism

India has become one of the most sought after destination for cosmetic surgery tourism. Not only the cost is very low, the surgeons in India are world renowned for their skill and expertise.  People in huge numbers from US, UK, Australia, Canada and other countries visit India for their plastic surgery in India.  Though the exact share of foreigners contributing to plastic surgery market in India is not known, experts estimate that medical tourism for cosmetic surgery to India contributes in a big way to the cosmetic surgery market in India. “The number of foreigners approaching us for customised solutions to their plastic surgery requirements is increasing every day”, says Dr Ruchika from IndiCure- the largest provider of cosmetic surgery holidays in India.  Foreigners now recognise the advantages that India offers as destination and thus this is picking up well.

IndiCure is the largest provider of cosmetic surgery procedures in India. For more information about Plastic Surgery in India,

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