Plastic Surgery in India- What is driving the growth of plastic surgery market in India
by IndiCure Health Tours Medical Tourism Company in IndiaPlastic surgery in India has seen a phenomenon growth and change
over the last decade. The market size of plastic surgery in India is
estimated to be 500 crores of 8.5billion dollars and is estimated to be growing
at a rate of 30% annually.
Here’s a closer look at what is driving the market:
Better Matrimonial prospects
Gone are the times when plastic surgery was done by only rich
and famous. An increasing number of people from middle income group now choose
to undergo the knife. Rhinoplasty
or nose reshaping is a very popular procedure among girls between 20-30 in
pursuit of getting the best possible groom for them. It is interesting to
note that not only girls but their families, even with modest incomes want them
undergo nose reshaping so that hunt for groom is easy.
The number for Liposuction and breast augmentation is also
increasing, but is still popular among high income category as India is still a
conservative society.
High disposable income
Plastic and cosmetic surgery has picked up the fancy of men and
women who have high disposable incomes, are independent and have travelled
extensively- the so called “tech generation”. These men and women have no qualms
in getting a nip and tuck done and cite various reasons why cosmetic surgery is
a good idea.
o
Better looking people get good jobs/
salaries
o
Peer pressure
o
My partner would lose interest in me
o
Helps you gain self confidence
o
I have money, why not
Westernization
Increasing westernization and increasing media exposure
have also fuelled the demand for plastic surgery in India, say experts.
TV commercials, internet, movies all show women showing their skin. The message
that being lean and thin is the way to be is portrayed all over the media. Men
with muscles and big frames are portrayed to be cool. The quickest way to
achieve such looks is plastic surgery and thus more and more people are opting
to undergo the knife.
Cosmetic surgery tourism
India has become one of the most sought after destination for
cosmetic surgery tourism. Not only the cost is very low, the surgeons in India
are world renowned for their skill and expertise. People in huge numbers
from US, UK, Australia, Canada and other countries visit India for their
plastic surgery in India. Though the exact share of foreigners
contributing to plastic surgery market in India is not known, experts estimate
that medical tourism for cosmetic surgery to India contributes in a big way to
the cosmetic surgery market in India. “The number of foreigners
approaching us for customised solutions to their plastic surgery requirements
is increasing every day”, says Dr Ruchika from IndiCure- the largest
provider of cosmetic surgery holidays in India. Foreigners now recognise
the advantages that India offers as destination and thus this is picking up
well.
IndiCure is the largest provider of cosmetic surgery procedures
in India. For more information about Plastic Surgery in India,
Visit - http://www.indicure.com/cosmetic-surgery.htm
or http://www.indicurecosmeticsurgery.com
Write in to us at info@indicure.com or call us at +91 98184
62127 or +91 93200 36777
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Created on Dec 31st 1969 18:00. Viewed 0 times.