LinkedIn Tips – How To Keep Your LinkedIn Page Active And Engaging

by Nigel Miller VP Sales & Marketing

Similar to Facebook, LinkedIn’s profiles were originally fairly static in nature. Individuals simply put up their professional information, and could then use the platform to connect and communicate with others. And while LinkedIn still offers that functionality, the platform has become much more dynamic. Because company pages now provide a great way for businesses to interact with customers, leads and even potential employees, let’s take a look at several proven LinkedIn tips for keeping a page active and engaging:

Choose the Right Time to Share

One of the most common LinkedIn marketing mistakes is sharing at the wrong time of the day. While sharing at any time of the day is better than letting a page stagnate, the specific time you choose can have a big impact on the amount of engagement a new update is able to generate. According to lots of research about LinkedIn user behavior, the best time of the day to share an update is between 7AM and 8:30AM EST. The second best time of the day is from 5PM to 6PM EST.

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