How to Market to Orange County

by Owen Fraire Internet Marketing

Orange County is well known for the type of luxury business that it attracts: Its rather affluent residents make it a point to patronize local businesses that they enjoy. However, Orange County is such a large area that most people will not actually come across a new business on the street - they will actually find that business online!

In order to market effectively to the residents of Orange County, one must have an effective and consistent web presence that is optimized for the local audience.

Web Design Orange County Layouts

First, web design in Orange County can bequite simple. As long as a website design is streamlined, it can be as eclectic as it wants to be. As a matter of fact, residents of Orange County are quite well known for giving new businesses a chance as long as they have the aura of luxury that Orange County is known for.

The website layouts of many successful Orange County businesses include very little in the way of the latest third party applications. However, when Web 2.0 functionality and complex apps are included, they are always the center of attention and they always add something to the process. The basic rule is this: If an item does not move a customer forward in the sales process or inform the customer about a relevant piece of information concerning the company, leave it out.

Web Design Orange County Marketing

Marketing a website is equally as important as its layout. However, if the layout is done correctly, marketing and optimization are a snap. First, an Orange County website must be optimized for the local audience.

Localization is a part of web design that is not separate from the actual layout. As a matter of fact, the ability to localize objects and how that process is done may actually affect the layout of the site. Do not trust any web design company that eschews the opportunity for effective search engine optimization for the sake of a prettier website.

Multimedia such as promo videos and pictures may also be indexed into search engines for more exposure. Make sure that the web design company that you choose knows how to accomplish this for you or point you in the direction of the people who do.

After localization, a website should also lend itself to easy viewing from a customer. The impression that a website makes on a customer is immediate - there is simply too much competition for a customer to care if a website does not immediately solve a problem that he is having. Orange County is especially fickle, so make sure that the first page on the website is an eye catcher.