Driving Website Traffic - What to do Now !

by Tony Chips Multi Skilled Professional
It is not enough to just build a website or have a social media page for your business or product.

There is no point having an online presence that nobody sees. How do you get them to see you? By driving traffic to the site or page. In order to drive traffic, you have two main options; Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

You can either optimize your website with keywords that make it more visible to search engines to get you ranking higher up the Search Engine Results Pages.

This way you would be driving traffic for free because your website would appear naturally in the top search results.

On the other hand, you can pay for ads that are displayed and aimed at driving traffic to your site through Pay-Per-Click (PPC). Google, Facebook and Yahoo are some of the biggest names in the Pay-Per-Click space, and with Facebook having about 1.94 billion monthly active users according to Statista.com, it is easy to see why this is a gold mine for reaching out to a wide range of users for the purpose of marketing.

These two approaches are guaranteed to drive enormous traffic to your site, albeit one at a cost but higher speed while the other is slower but free.

The big question then arises; Which should I invest in to drive traffic to my site? Let’s take a look at some important considerations necessary to make this decision;

The Cost-Per-Click in your space

It is important to find out how much your competition and others within your niche are paying for Pay-Per-Click ads.

If the cost-per-click is not realistic enough for you to make a profit running pay-per-click ad campaigns, it probably would suggest turning attention to SEO. Google’s External Keyword Research Tool can provide an estimate of the average cost-per-click being spent on particular keywords/key phrases.

Your Advertising Budget

The next important thing to consider is how much you are willing to spend on advertising. If you do not have or are not willing to spend on advertising then SEO is the obvious choice.

However, if you do have a reasonable budget then PPC would offer quicker traffic, and a surer traffic driver due to “changing algorithms” as our guys at the Entrepreneur.com call it.

We would advise to start small and grow your PPC spending rather than going all in at once.

The competition your site faces for the SERP

The top of the Search Engine Results Pages (SERP) is where every site wants to be, so it is important you know how fierce the competition for that ‘top spot’ is.

This would inform whether keywords can get you there or the brut way would, especially if it is dominated by industry leaders or authority sites.You can use services like 5 Quid Expert to get some links to boost you and help you rank.

We clearly understand that running a successful PPC campaign definitely requires the right knowledge and expertise, as such we would advise talking to experts like CityWideSEO who have experience in both SEO and PPC to better understand and plan for whichever one would be a better fit based on your need and/or budget.

PS. Combining both will definitely deliver better results.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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