Domain Name: Benefits of registering Country Specific Domainsby Jass Sawhney Content Editor Websites are commonly known to have the extension .com that signifies commercial presence. Similarly, .edu refers to a common extension for educational universities across the world. Apart from these, there are country specific domain names, which describe specific regions, such as .it for Italy and .mx for Mexico. For a company that is wishing to expand into newer countries, it may be a good strategy to have country specific domains.
Advantages of using country-specific domain names
One of the common reasons due to which a company owner registers with a specific country based domain registrar is for localisation. For example, in order to let people know that company services are being offered in UK, .uk can be used as the domain name. As awareness about products and specific services increases in the local market, search engine rankings would also go up. In addition, a country based domain also helps in collecting more information about local users and customising products as per their requirements.
For commercial purposes, the most common domain search is for .com names. These domain names are also for those sites that are present in the United States. In this manner, buyer's confidence is also increased, as he starts trusting the brand being advertised. Also, search engine rankings are important for the future of any company website. The higher a website is present on top search engines such as Google, the more visible it shall be for visitors. However, the portal can generate higher business if it specifically targets the market of a particular country.
What not to do with country specific domain names
Multiple domains must not be run for any business. It will definitely end up decreasing search engine rankings instead of increasing them. Google would consider the sites to be duplicate of each other and this would be detrimental for any company. Duplicate sites that are registered both on .com and country specific domains may also invite various kinds of penalties.
Despite the above pointers about domain names, certain information about the internet must be kept in mind before going to a domain registrar. The number for websites coming up each day is growing fast and it is important to differentiate one from the other, especially through the name. Most users are likely to type .com extensions instead of the country based ones. A country specific name must be able to inform users of its significant presence, or else it may be lost in the vast online space.
Domain names must not be too long, so that users find it easy to remember. If the name is long and complicated, brand recall value would also be low. Silly or cute names must also be avoided, as it reflects poor professionalism. Words used in the domain names must be looked at carefully, to make sure they do not run into one another and create an unintentional meaning.
Created on Dec 31st 1969 19:00. Viewed 0 times.
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