Articles

Different Types of Trade Show Displays

by Displays Exhibits 1382 Valencia Avenue, Suite H, Tustin, California

Just as different marketing tactics work best for different industries, so too, do different materials for different purposes. Trade show spaces and booths need to employ different marketing tools to successfully meet the needs of different goals. Businesses hoping to grab the attention of trade show attendees will find results in large graphic, style banners or backdrops. And businesses looking to educate their consumers might find a winning combination in table top displays and retractable banners. Each type of display for trade show booth meets a different need and deconstructing the marketing success equation means understanding a business’s individual goals and the tactic to use to best meet them.

Trade show exhibitor booths are small spaces with big opportunity. Filling up the space properly can result in great traffic, connections, and ideally, great sales. Determining what type of displays to incorporate into your booth set-up depends on what tools you already have in the mix, as well as what the pitch is for each particular show. While brands always want to build their reputation and client base, trade shows can be the perfect time to unveil new products and services, as well as on-going specials or promotions. If a trade show booth is offering event-specific deals or features, the space should reflect that with displays dedicated to the new additions. While many brands may not want to roll out an entire new marketing plan for booths dependent on running specials, they can still display their news with smaller, interchangeable display types.

Trade show veterans know that spending big bucks on text, graphic or merchandising displays is best put to use on messages that won’t be changing. A brand banner or booth spanning pop-up display that is general and works for multiple events can be a great investment piece, where inexpensive, smaller displays are perfect for limited-time offers that need to be swapped out more often. From compact table top displays to podium wraps and more, add-on style trade show displays can be the perfect touch to highlighting changing promotions or products. The big guns are perfect for helping trade show attendees find your booth, as well as making a grand and memorable first impression. Littler banner display types help to make your booth current with new literature and helpful visitor information. Table cover display types offer a cohesive polish to the provided equipment that comes standard at most trade shows.

Each a complement to one another, the growing number of display styles only helps businesses to meet all marketing objectives on the trade floor. Businesses can easily slip smaller display types into the mix with their larger, permanent display types to tailor their booth for seasonal changes, and individual trade shows. By narrowing down your brand’s changing needs and targets, trade show booth exhibitors can create hand-picked display set-ups that produce results.

Katie Lennon has over 10 years of experience working in the trade show industry. She specializes in creating the ideal space for companies looking to stand out with their trade show displays or Hanging Signs. She likes to provide consultation on all trade show related things, including tabletop displays and other trade show necessities.

 


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