Attraction Marketingby Udo Hoffmann Erudite polymath Social network marketing, attraction marketing, funnel marketing, All are terms coined to describe a method of generating leads where you do not go out pounding on doors or buying worthless leads that have already been sold 10, 20 or more times.
With this type of marketing you are not pestering your friends and harassing every family member you can corner. Instead you have interested people come to you, asking you for more information on your offering.
Traditionally, in direct selling you are told to write up a list of 200 people you know, pick up the phone and call them, then rush right over and have them sign up to make you rich!
Sound familiar? You know exactly what is going to happen with your friends and family, right? I mean you have in all likelihood trapped these people before, in their own homes or in yours and made them suffer through your "presentation" of this opp or that one.
They are going to "RUN" if they get even the slightest whiff of any attempt on your part to do it again. After all, they know you and your track record not to mention your credibility with them is probably not too good.
Sometimes you are offered the chance to buy 'qualified' leads generated in a mysterious way that you must then call up, introduce yourself and talk into joining... all sight unseen and most often they have already been called by many other sales people. I have personally been called about a form I filled out "4 YEARS AGO!" Go figure.
Buying leads, well that is just a simple way to drain your wallet, have you listening to answering machines and get a lot of confidence shattering "NO's" in record time. So what can you do? How can you get your business going if you can't talk to the people you know?
The answer is... you need people who want to do business with you, coming to you! You need to go outside of your contact list and find people who want what you have. Think about this... how many times have you failed because nobody would give you the time of day, let alone sit down with you, so that you could show them your awesome offering?
1 or 2 friends or family joined because they felt sorry for you, then did nothing. A few months later, a little poorer and with no activity in your business you drop out and join the 94+% of people who didn't make it.
I am here to tell you that it does not have to be that way! You can join any MLM or any business you want and succeed to the level of your dreams but it is with you that the first change needs to happen.
Why, because people don't really care about your offering or how great your company is. Lots of times its not even the product that matters. They care about people, people like you. What can YOU do for them, what can YOU teach them, how can YOU help them.
This business is all about people and what you can do for them। If you're not a people person then its not for you. On the other hand if you are a people person you will need to learn or refine a few things, lets look at some of the key components....
Created on Dec 31st 1969 19:00. Viewed 0 times.