App Advertising: A Mix of Things Often Get Ignored

by Linda Hudson Manager

Advertising of smartphone apps is growing quickly; it has bought some awe-inspiringly changes in the market. As per research, many app developer companies nearly doubled their investment in mobile advertising budgets, and it’s expected to grow by the coming year. This rapid growth is quite exciting for many app developers, but at the same time also been a challenge for them. After all, the concept is not new but is fairly difficult to implement & understand which strategy is the most effective.

# Some of the Best Tactics of App Advertising in India

There are different ways to promote a smartphone app, and choosing the best one give you the best possible result on time.

• App Store Optimization (ASO)

Your first step should be choosing in the best App Store Optimization (ASO) that you can find on the internet by doing a little research. The ASO can help boost your app performance in the market that will further result in increased number of downloads. They will make sure you app will stand out from the rest and help users discover your app easily through the app stores.

App adver

• Social Media

Another best way is sharing promotional content on Twitter, Facebook, Google+ and LinkedIn profiles to promote your app. You can make a product feature video with creative & innovative taglines, just like you tell the story. It is the right approach to connecting with more & more people, and also they’ll come to know about your offerings – app features & relevance.

• App Review Sites

What to do next? Showcasing your app in the entire market undoubtedly a difficult task, yes you can use social media to reach to customers. But they’re only few in numbers, what about other users? So, you can pitch to the popular app review websites that are used by most of the app lovers, giving here some suggestions for the app review sites - 148apps, AppStoreApps, and AppAdvice.

advertise

• Start a Blog

To simply make your app discovered on the net you can start a promotional or information blog that you can attach to your main site. Try to add interesting blogs that showcase your app features and will draw people attention to your website. The best is to create a “how to” blog series, and by adding the videos you can easily grab potential customers to your website.

• Wrap Up

Following simple guidelines can make a huge difference to the entire app advertising strategy; this will help you attain more customer & profits.