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By September 1996, more than 100 employees worked for Amazon and over $15.
7 million in merchandise had been sold. In 1999, there were more than 3000 employees working for the company generating more than $610 million in sales for over 13 million customers globally Nike Free 3.0 V3 Mens. In 1999, Amazon.
com accounted for 85% of the Internet's book sales Nike Free Run Mens. Despite this, Amazon did not make any profit over these first four years.
Choosing to pour everything back into promotion and building Amazon's reputation as a recognizable brand name, Bezos was covetous of the number one spot before turning to his own personal profits Nike Free Run 2 Womens.Barnes & Noble felt threatened by this new presence on the Internet and set up its own e-store.
Through a fiery marketing campaign, Barnes & Noble claimed that it could provide twice as many titles as Amazon. However, Barnes & Noble was behind the times as Bezos had by then already branched out into selling CDs through Amazon. No longer just "Earth's Biggest Bookstore", Amazon now boasted "Books, Music, and more". Just before the 1998 Christmas season, Bezos took Amazon yet another step further by expanding into toys and games. And he also instigated the "Shop the Web" program giving Amazon a commission when customers link to other (non-competing) retailer's sites. In 1999, Amazon bought a share of Drugstore.com and now became a pharmacy as well. Following the success of eBay and uBID, Amazon joined with Sotheby's Holdings Inc. and introduced sothebys.amazon.com, another online auction site.
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