A Guide for Better Landing Page Conversion Rate

by Caroline Murphy 8+ yrs exp. in SEO & Web Designer

As the saying goes, one size doesn’t fit all. When you are creating a competitive landing page the conversion rate depends on various factors like what the purpose, how genuine is the product, what actually the customer wants, how’s the market trend, cost, and benefits etc. This is analytically interpreted by experienced Web Designing Company India. Customer satisfaction is one of the key driving factors, plus below are few common elements to have a good conversion rate.

1. Consistency:

The information you are providing should be consistent across all the content. Keep the matter very simple and unambiguous. So that when the customer does a cross reference check, the information on your page comes out to be genuine. Make your website user-friendly so that customers feel at ease using your website. Make your web page rich is user responsiveness and user experience

2. Integrate changes:

Once you have regular clients or customer for your web pages, they get used to the certain look and feel of your web page. Any further changes and enhancements should be done in such a way that it’s don't disturb their user experience. Make your changes in a subtle manner and are user-friendly. Any drastic change has a difficult level of acceptability.

3. Remain focused:

One should be very clear about the goal or goals that need to be set for landing pages. Too much information creates confusion among customers. The information should be limited, clear and simple for the customer to understand. It’s always a good idea to limit your value proposition to a couple of lines and also limit the number of forms and fields required.

4. Use of language:

The phrasing and tone of the language used in your landing page have a huge impact on your conversion rates. Nothing should be too pushing or blinking that distracts attention. The customer should not feel pressure to sign up or login. Ensure that before the sign-up button appears, the user has a clear idea of the benefits of the sign-up. The entire process should have a natural flow and easy to follow. Experiment with the sign-up button makes it attractive with different colour and size from the rest of the fields so that it will be easier to be chosen, but make sure the customer doesn’t feel like he has to do it.

5. Directional Cues:

Make navigation of your pages very easy to follow. The customer might feel lost or confused with too much of information and data. It’s always good to direct customers to the desired field is by providing directional cues, such as arrows, back, and forward buttons so that customer can navigate easily.

6. Increase credibility:

One of the ways to show good credibility is by showing good ratings and positive feedbacks and testimonials received from customers. Highlight the higher ratings and positive feedbacks smartly so that other people reviewing your page gets feel good factor. With constructive feedbacks reply with genuine concerns so that negative feedbacks are taken care off.

Increasing the conversion rate in your landing pages is a matter of good strategic planning by best web design company. Basic awareness of human physiology gives added advantage to improve the entire user experience and thus getting a better conversion rate.

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