Online Small Business Tips, Free Traffic For Your Referal SIte -Tipsby Selva Athithan Basic Websiter
Search Engine Optimization for Small Businesses
You, too, can figure out how to land atop the search heap
Jill Caren proves that even a one-person business can get top rankings on Google. Caren runs Marlboro (N.J.)-based Expressions Photo Design, and ilovephotogifts.com, her Web site, regularly lands among the first listings for anyone Googling "unique photo gifts," the keywords she thinks potential customers are using in searches.
It wasn't always that way. Caren's previous Web site, expressionspb.com, used to get buried in search results. Caren didn't know how she could improve her standingâ€”a process called search engine optimization, or SEO for shortâ€”and approached the Web designer who built her site. When that proved fruitless, Caren took an SEO class online and started hanging out in online SEO forums. Pretty soon, she says, "I decided to redo my site entirely. Instead of leaving it up to someone else, I did it myself, and I could not be happier with the results."
It took Caren about eight months to understand what needed to be changed and how to do it. She launched her new site in June, 2007, and attributes a 21% increase in her annual sales, to about $80,000, to the relaunch. "In less than three months," she says, "I was on the first page of Google for many of my keywords." Now she doesn't do any advertising and is able to rely solely on search to bring in business. Here's how she does it.
THE TITLE SELLS THE BOOK
are easy to overlook, but they're important to search engines. On your
home page, the title should give as much detail as possible about what
you sell..... Read more
THERE IS SOMETHING IN A DOMAIN NAME
Your URL should specify exactly what you sell. Search engines look for keywords in a domain name that are related to the products or services a user is searching ... Read More.
A search engine wants to see fresh content, and blogging is a great way to provide it. Caren blogs at least three times a week. ...Read More
TRUMPET YOUR PRODUCTS, BUT NOT TOO OFTEN
This is yet another place for Caren to include keywords for her wares.....
BLUE LIGHT SPECIAL
Another opportunity to add fresh contentâ€”and score with the search engines.....Read more
A PICTURE IS NOT WORTH A THOUSAND WORDS
engines cannot see images or videos, so Caren makes sure every image on
her site gets some sort of short caption or description......Read More
CHART A COURSE FOR THE BOTS
engines use software called bots to search your site. A site map will
help them find their way....Read More
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Created on Dec 31st 1969 19:00. Viewed 0 times.