Articles

Offline Marketing is Important too!

by Lisa Lomas
Long Introduction to Lisa lomasHome Business Online is as important for an offline business as any business.

We focus on Home Business Online.  You can also adapt the information to those entering the Home Business Market Scene Online.  I applaud you as the Internet is a force which is growing in leaps and bounds and continually re-inventing itself.

You must realise Entering this market although having challenges will also make your business look from the outside more professional and Informative.

When entering the Online Home Business Marketing Scene there is many Strategies you can employ.

As you are already an established business entering a online market, you can use the Internet to get Information quickly and accurately to customers or clients at any time even if you are not available.

You can enter your Domain Name at any place you have for offline Marketing.  Coming up in Searches
Under your name, business name or whatever name you are promoting.  You can place this website address (or url) in many places to assist your marketing.

Here are some Examples:

  • Business Cards
  • Flyers
  • Advertisements in Newspapers
  • Signage
  • Vehicle Signage

Those that are making the most money online are the companies which have an element of offline markets.

The appeal has long been the fact you can keep expenses minimal and also give what your customers want.

Lets say your customer wished to check out your business?
If they have a computer, then they will realise this is a great tool, they will use it.  They will get more time to investigate and look at what you have to offer.  They will not be as rushed generally.

Here is your opportunity to present the best content on your business available and present in a way you wish to be seen.

If you site is professional they will expect and think already they are dealing with professionals in your field, so in turn this will be to your advantage.

CMU7 offers many tools to get started in the Online Market, I recommend this tool for any person learning the Online Marketing Scene.  You will come across all the information required to get your business noticed and also get some Experts in Different fields meaning you get what you need to present your business.

You can keep costs down by doing your own website, we also have many wise tools for Internet Home Business Online.  So you will be getting the best of all worlds, including the internets wild wild web ebook.  This ebook is a great way to get a knowledge first and foremost entering the Marketing Online.

If you are not confident in web design you can also gain good contacts for Web Designers and Programmers and Experts in the Computer technical fields, so whatever you do, look here first.


You can be sure then you are getting all the knowledge to take your offline business to the Internet.

You would not ask a doctor to do landscaping as also you would not ask a landscaper to be your doctor, with the Internet you need to be in contact with those in the know, those that use it and make it successful.
This is referred to as outsourcing.  A term meaning getting a person to do a specific job they specialise in that you do not have to personally do but set the guidelines.

Believe this, the Online Marketing will end up being just as important to you as your Offline Marketing.

Heres to your Business!

Lisa Lomas 
CMU7 CO-Founder/Trainer







About Lisa Lomas Professional     

923 connections, 6 recommendations, 3,612 honor points.
Joined APSense since, May 18th, 2007, From Waikato, New Zealand.

Created on Dec 31st 1969 19:00. Viewed 0 times.

Comments

Thea Westra Professional   Adding Wings To Our Unique Life Journey!
Good article Lisa.
Thank you.

Feb 15th 2008 04:57   
Jeff Greene Committed   Online Marketing Specialist/Consultant
Excellent article, Lisa! :)

And offline marketing doesn't have to be expensive... Superior resources available online can make a great offline campaign downright cheap! :)
Feb 17th 2008 16:04   
Melissa Hawkins Innovator   
After reading the article there were several information that got my attention, which I thought was very useful. Having an online business is very hard when you are trying to get customers to visit your website. What else I like about this article is the company helps businesses save money, plus they tell businesses what tools to use when looking for customers.

This is a wonderful article.
Feb 18th 2008 09:46   
Linda Welch Committed   
Thanks for the information, I enjoyed the Article. Linda
Mar 2nd 2008 23:32   
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