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Introduction to Landing Pages

by Eve H. Webmaster

Introduction to Landing Pages

 

Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another word which is used for a landing page when it functions for the specific purpose of capturing leads is “squeeze page.” A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to landing pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to landing pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action). 

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy. Jimmy D. Brown's list and traffic, for instance, has an unbelievably high opt-in rate, but he uses lengthy copy.

If there is anything you absolutely must take away from an introduction to landing pages, it is that you cannot create a landing page or squeeze page that isn't focused.

 

The Landing Page Success Guide '''

About Eve H. Professional     Webmaster

1,290 connections, 6 recommendations, 2,930 honor points.
Joined APSense since, June 6th, 2007, From Bergen, Norway.

Created on Dec 31st 1969 19:00. Viewed 0 times.

Comments

Teodor Muntean Professional   Business Consultant
Great Article! Thanks!
Landing and squeeze pages are real gold for marketers.
Sep 17th 2007 15:00   
Lisa Lomas Professional   
Hi Eve,

I think of where I would be without my landing pages and systems, its just not as easy to promote with out them.

Thankyou for sharing your knowledge!
Sep 18th 2007 05:36   
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