Articles

The Truth About Direct Email & Email Lists - What`s Unsafe

by Rose Vidal Paralegal, Marketing & Promotion
The Truth About Direct Email & Email Lists - What`s Unsafe
==============================================

=> Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly
try, thinking it will yield big money fast. When you send an
UNSOLICITED EMAIL to someone -- when you invite yourself
into someone`s emailbox without invitation or permission --
that`s called SPAM.

If the people receiving your messages have no interest in
your offer, or they simply don`t know you and don`t want to
know you, chances are they`re tossing your message into the
trash bin and you`re tossing your marketing dollars down the
toilet. Sending spam -- and that`s exactly how your
unsolicited message will be reviewed, regardless of the
value of your offer -- gives your business a black eye and
damages your reputation...and the "kicker" is: it doesn`t`
improve business!

=> EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will
manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for
only $29.95." Don`t fall for that. You`re only going to get
spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists
you see being advertised online are nothing but a list of
email addresses that have been harvested from websites all
over the Internet. These addresses and are then sold again
and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST
stay away from these bulk lists. They`re a waste. Remember
that a list that`s advertised as "Targeted" is probably not
accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool,
would you send 10000 direct mail pieces to names randomly
snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of
people who have recently purchased gardening tools and
products through mail order?

=> BULLSEYE NOT BULL

No legitimate businessperson would ever send thousands of
emails to random people culled from the Internet. Bulk
mailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You
want to do more than hit your target, you want to hit a
bullseye on that target. Bulk lists aren`t the answer.
When you do a direct email or direct mail campaign to a
RESPECTABLE rental list, if the people on the list have
never heard of you before (called a COLD LIST),
statistically, you`re likely to get a .005% response or
less.

Does this mean that email campaigns are doomed before they
start? No at all. As long as you use emails that are safe,
you won`t be sorry.

Provided By:

Chris Tatro

About Rose Vidal Senior     Paralegal, Marketing & Promotion

379 connections, 2 recommendations, 876 honor points.
Joined APSense since, May 24th, 2007, From Citra, United States.

Created on Dec 31st 1969 19:00. Viewed 0 times.

Comments

Pilar Tobias Senior   Financial Strategist
How does one know which lists are safe? There are so many companies offering theses lists? What would the average cost be?
Jun 5th 2007 10:32   
Rose Vidal Senior   Paralegal, Marketing & Promotion
I find that herculist.com, gotsafelist.com and mailer-pro.com are very good but there are many free lists you can send to. Visit my website and get the free report I offer and look around for the advertising section.
All you need to do is register now, for free, at
http://www.listbandit.com/index.php/msupplier
this one is free but you can upgrade it gives very good results.
Thanks
Rose

Aug 28th 2007 08:27   
Nicholas G. Professional   online work
Today Is Your Lucky Day. Invest $25 to start email processing for cash and receive $12.50 back today. Be on your way to earning unlimited daily Paypal payments. message me now
Feb 26th 2013 15:13   
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