What is the timing and why is it so powerful?

The timing is phenomenal. Everyone is getting online. Everyone online is going to be a member of multiple communities. Consider that using an online community at the centre of the business model gives you a number of benefits in Direct Selling terms: like never before can you have a fast friction-free method to add people to your business; you have no geographical limits to how you can expand your business Globally; you have built in to the business an automatic communication, coordination and training platform; you have a thing you are promoting that everyone is interested in, as social communities and web 2.0 is what everyone is talking about now; and finally, in terms of duplicatable process and helping new people get started and getting early success, the one thing that people have to do to be successful is what they join a social community to do — get their friends to join the programme to enjoy a free and life-enhancing service.