Rupeetalk is an intermediary portal that helps in connecting the users of the site and providers of personal finance products in India. In current scenario, the entrant of various finance solution providers in Indian market has made the personal finance domain competitive for consumers. However, the multiple options have also leaded to confusion among consumers rather than enlightening them. Rupeetalk acts as a one stop platform for comparing product offerings of varied financial institutions and it also educate them so that the consumer would take a more informed decision about their personal finance queries.
On 13th December, 2012, NetAmbit, leading financial services distribution company in India, has expanded its horizons in online space by acquiring Rupeetalk.com. Since then, Rupeetalk is riding high on the back of a viable business strategy, a competent workforce for providing information on loan, insurance and other personal finance products to its vast base of clientele. NetAmbit has combined its offline reach with Rupeetalk's online ability to give easy comparisons on financial products and other information.
In today’s internet driven world, it has been found out that more and more people in India are using the online power to get relevant information on products of their choice. Rupeetalk aims towards becoming the first choice destination for customers in doing extensive research across all available financial product categories. After zeroing in on the particular option, the customer can buy the particular product directly from the website. The representative will personally meet them to complete all procedural requirements, which in turn would save both time and efficiency. Moreover, consumer can find huge database of educational material on varied personal finance products, including, insurance, loans, mutual funds and credit card.
Furthermore, it also succeeds in providing a brainstorming platform to its customers so that consumers from varying backgrounds can effectively interact with each other. Rupeetalk.com enjoys a very strong consumer pull as it is getting more than 1.5 lakhs visitors per month, 1 million page views per month and has a huge customer base of nearly 0.8 million.