JavaFit...What's in your cup? - Apr 19th 2024 09:45

About our Business

Javalution Coffee Company was founded in 2003 when two friends were seeking a way to stay fit, have more energy and have a simple way to achieve their fitness goals, all without undergoing major lifestyle changes. It was at that point that they had a ?Javalution? and determined that there wasn?t a better product to do that with than something that many adults enjoy every day and can?t get enough of - coffee. The JavaFit product is the brainchild of Scott Pumper, who currently serves as the company?s President. Scott was intrigued by the explosive growth of companies like SOBE and the emergence of Vitamin Water in the fortified food category, and questioned why no one was doing this with coffee as a delivery system. This led to his collaboration with Jose Antonio, who as a Sports Nutrition Scientist developed the formula for perfectly blended gourmet coffee with scientifically proven fortified. In January 2007 Dave Briskie, a JavaFit investor, became the Company's CEO. Mr. Briskie had concluded an 18 year career which was highlighted by the merger of three different companies (Two of which he was involved with since the start up phase) that ultimately became public on the Hong Kong Stock Exchange. With an eye toward strategic acquisitions and merger opportunities Javalution Coffee Company, under Briskie?s leadership, concluded its first major strategic investment by acquiring a 50% stake in its coffee roaster in November of 2007. Now, as of June 2009, Javalution Coffee Company has increased it?s stake in CLR Roasters to 85% and has now become a wholly owned subsidiary of Javalution Coffee Company. At the conclusion of the acquisition Dave Briskie stated, ?This is just the beginning of our plan of strategic growth through acquisition. Our investment in CLR Roasters provides JavaFit with a number of competitive advantages, and with this solid foundation they chose network marketing as the method to brand JavaFit and deliver multiple products worldwide.

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Member's Profile

Edna Yates
Woodland, United States
Someone with goals and a strong desire to follow through. They are always continuously working towards their goals. View Profile
 

Business Industry

  • Business
  • Food & Drink
  • Health & Medical
  • Marketing
  • Sports & Recreation

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Additional Info.

Javalution Coffee Company Inks Sales and Marketing Alliance with Richmont Former Mary Kay Chairman to Lead Direct Sales Efforts July 20, 2010 12:40 PM Eastern Daylight Time FORT LAUDERDALE, Fla.--(EON: Enhanced Online News)--JCOF-Javalution Coffee Company (Pink Sheets: JCOF), (JCOF), a fully vertical coffee roasting and distribution company, owner of the Direct Marketing Brand JavaFit, and the retail brand, Caf? La Rica, as well as the category creator of functional gourmet coffee executes Alliance Agreement with Richmont Holdings. ?JavaFit is a terrific product and we believe it is perfect for direct selling? Javalution Coffee Company has teamed up with Richmont Holdings in an alliance to grow sales of its JavaFit brand coffees. Richmont brings to the alliance years of expertise in brand-building, sales and marketing, including its knowledge of the direct sales channel. JavaFit coffee is sold through an independent sales force. Dallas-based Richmont is headed by former Mary Kay chairman John Rochon. It is a private, family-owned investment and sales company. ?Now that our JavaFit direct sales force is established, we wanted to bring to our team the benefit of professionals who have decades of experience and a proven track record of building network marketing businesses on a global scale. Having a respected direct sales leader like John Rochon as part of Javalution?s future will add a valuable resource as we move forward to grow our company,? said Dave Briskie , Javalution?s CEO. Mr. Rochon said that his team is excited at the opportunity to work with Javalution. ?JavaFit is a terrific product and we believe it is perfect for direct selling,? said Mr. Rochon. ?Everyone is interested in healthy living and almost everyone loves the simple pleasure of fine coffee. JavaFit lets them combine the two and at the same time opens up a wonderful independent business opportunity.?