Andrew Barden's Small Business Marketing Strategies - Jul 30th 2010 02:30

Featured Business Opportunities Marketing strategist to help you grow your existing business or start up

About our Business

Hi.  I’m Andrew Barden, small business marketing strategist, author, trainer, consultant, and coach.  I’ve coined the term Philanthropic Entrepreneur.  During the next few minutes as you read, I’m going to explain exactly that means, what I can do for small business owners, and I’ve listed a few testimonial from very happy clients.  As you read, be sure to consider carefully my offer to provide you with a complimentary 30 minute diagnostic session, reviewing all of your current marketing materials, web site, and over all strategy, all at no cost to you.  And, this 30 minute diagnostic is a true conversation, no sales pitch.  To receive your complimentary 30 minute diagnostic, simply subscribe to my monthly newsletter below.   ...............  Be sure to watch my video seen in the side panel to the right (it may not fit perfectly, but, it works!).

Essentially, I can help you avoid the wasted time, wasted money, intense frustration, & hopeless confusion you experience when you ineffectively market your small business. For many years I have been helping over 1,600 small business owners understand the psychology of their ideal client: why your ideal client will buy what you are offering

I can review your current business plan and/or help you research and write your plan.  With a thorough & accurate profile of your ideal client guiding your strategy, all of your marketing campaigns will produce a significantly higher ROI. After working with me, you'll be able to make marketing & sales process decisions with confidence and clarity, knowing exactly how to send the right message to the right people in the right way.

I’m is also a professional copy writer. I can review your marketing campaigns to make sure your overall design, images, and words will motivate your prospects to take the action you request.

There are proven formats that consistently yield the highest ROI, and I can show you how to implement those principles. I take the time to stay on top of all the latest traditional marketing & internet marketing strategies that are producing the best results for small businesses.  When you partner with me, you get results.  Period.

My specialties are:

Start ups, business model feasibility studies, target marketing, sales process strategy, psychological profile of ideal customer/client & catering the marketing message & sales process to fit that customer's natural tendencies. Focusing your marketing campaign only to ideal clients results in a decrease in marketing costs and an increase in ROI. I am quite adept at understanding "why people buy" and I have a history of successfully developing marketing strategies that allow those who are most likely to buy hear your messages—and converting more prospect with follow up sales strategies that are most effective at closing the sale.

How I Can Help You Grow Your Profits:

1st: I’m a LION (LinkedIn Open Networker), with 5,100+ connections, accepting all invitations to connect.  If you are looking for new clients, investors, marketing partners, join venture partners, vendors, or employees, chances are I can introduce you to the people you need to know.

2nd: I can SAVE YOU TIME & MONEY:

There are numerous common marketing mistakes that I can help you avoid.  The average marketing mistake costs a small business owner $15,000.  I will work with you, one-on-one, developing both an initial diagnostic and later, if you choose, a thorough review of your marketing history and current strategies.  You will know what is wrong and why it has been stopping you from attracting your ideal clients.  You will know with certainty which marketing strategies for your particular business are most likely to produce the greatest net profit in the shortest amount of time. No more guess work.  No more wasted time and money on marketing efforts.

3rd: I can help you Master the Psychology of Consumer Behavior:

I am adept at helping business owners understand why their ideal client will buy.  I will guide you through a step-by-step process to get inside the mind of your ideal client and reach them with a message that is so appealing that they choose to start a relationship with you.

4th: I deliver STRONG ROI for marketing campaigns:

After working with me, you'll be able to make marketing and sales process decisions with confidence & clarity, knowing exactly how to send the right message to the right people in the right way.

5th: My Ad Copy Writing Converts Readers to Buyers:

As I’ve said before, I’m a professional ad copy writer. Copy is simply an industry term for the all the words in your marketing materials, including your sales letters, your advertisements, your website, post cards, business cards, and your elevator pitch when you introduce yourself.  There are proven formats that consistently yield the highest ROI, and I can show you how to implement those principles, working with you to write effective copy.

6th: I study the LATEST TRENDS in EFFECTIVE MARKETING:

I take the time to stay on top of all the latest innovative marketing and cost-effective internet marketing strategies that are producing the best results for small business owners. My clients leave my office with confident smiles & deeper pockets.

YOUR NEXT MOVE: Simply email me at Andrew@AndrewBarden.comor call 866-339-4619 to set up a complimentary 30 minute 1-on-1 small business diagnostic coaching session.

I invite you to read and subscribe to my Small Business Marketing Strategy blog at: http://andrewbarden.blogspot.com where you can also read more about my history as a successful entrepreneur.

So, here’s my  “No-Risk Offer”

Simply put, I can help you make more money in your small business at no risk to you. I've helped literally thousands small business owners from around the world make more money through improving their marketing strategies and execution of their marketing campaigns.

Here is what is so unique about how I do business.  I don't charged upfront fees. I work on a contingency contract. Simply put you only pay me a small portion of your increase in net profits. There is never any risk for you when working with me. To learn more about my philosophy and why I call myself a philanthropic entrepreneur, visit www.AndrewBarden.com.

The greatest resource of the entrepreneur that is also his or her most scarce resource is not money. The scarcest resource you have is your time. If you are willing to invest 30 minutes of your time I will be willing to do the same. Sign-up for a 30 minute complementary no-obligation consultation and I'll help you assess what might be stopping you from making more money in your particular business. Often it takes an objective third party to diagnose what's really going on in your business.

Given our tough economic times, it is likely that your sales have already been slipping for quite some time. Isn't now the best time to take action? Isn't now the best time to consult with an expert who has helped thousands of small business owners apply proven principles and strategies in their small businesses?

There is no risk to you, as these 30 minutes will be a true conversation and focus on showing you immediate ways to improve your marketing strategy, both online and off-line.

During these 30 minutes I don't hold anything back. I give you my best, with the hopes that you and I might eventually develop a relationship in which I work with you regularly on a contingency contract. I would normally charge $150 for such a diagnostic. But, to start out any business relationship I practice applying the Law of Reciprocity, I "show up giving." In fact, there are numerous Universal Laws that we will together ensure you are successfully applying.

There are typically two areas that most small business owners neglect.

First,  most small business owners neglect optimizing their own mindset. Developing prosperity consciousness is the first and foremost responsibility of the business owner. Visits my website at http://www.andrewbarden.com where, as part of my philanthropic entrepreneurial mission, I have made available hundreds of files, including pdfs, audio, and video, under the page called "free prosperity downloads."

Second, most small business owners, and I mean 99 out of 100, never take the time to develop a psychological profile of their business' IDEAL client. Without knowing how your ideal client makes decisions you will not know how to most effectively market and sell to your ideal clients. Not knowing who your ideal client is will make its much more difficult to grow your net profits as you will service clients who are not ideal.

In general an ideal client is one who is easy to find, easy to reach with a message, responds to that message, takes action, is easy to sell to, buys more than your average clients, does business regularly would you, and refers all of his or her family, friends, and associates to you.

Applying the 80/20 principle, we know that 20% of your revenue comes from 80% of your clients and 80% of the revenue comes from 20% of your clients. Wouldn't you like to replace the 80% of your less than ideal clients with the 20% of ideal clients less quadrupling your income, basically making more money in less time. This is the power of developing an ideal client psychological profile otherwise known as psychographics.

Demographics are the first step and also the easiest step in developing a marketing campaign. Too often small business owners stop at a demographic profile, then buy a list from a list broker, and send off thousands of postcard or flyer or brochure. They then sit and wait for the phone to ring, and unfortunately, little to nothing happens. Have you ever found yourself in that situation? 

There's a simple solution that unfortunately most small business owners don't know. In order for even an ideal client to respond to a marketing message they need to hear a similar message in various formats from 10 to 12 times before they will take action and contact you. This means that if you send out 5000 postcards you don't send them to 5000 people once.

Instead, you send to 500 people 10 postcards with a similar branding theme, similar marketing message, yet different stories or themes. You'll have a similar cost, as postage is by far the greatest expense in such a campaign. And you will have a far greater response rate and a much greater return on your investment in the end.  In fact, I seen up to 400% ROIs in direct mail campaigns.

The other crucial principle most small business owners neglect to apply correctly is generically termed relationship marketing. Roughly 85% of all small businesses in the United States are service based. Even if you are also selling products they're typically is a decision-making process that requires a live person to interact with the buyer. The sales process typically looks like this:

awareness --> like --> trust --> buy --> repeat buy --> refer

So, in the beginning of the relationship you are simply making your prospect aware of your offer. Your next step is essentially to get them to like you. People do business with those that they like, just like people choose to associate with friends for which they have some affinity.

Once you begin to like someone, notice that they care about your welfare, and notice that they are competence in their particular industry, you can begin to trust them and consider doing business with them. This is where the Philanthropic Entrepreneur concept comes into play.  A philanthropist is literally a lover of people, like a philosopher is a lover of wisdom.  If you treat your prospective clients like a brother or sister, literally focusing on truly helping them, truly being of service, they will choose to do business with you, because they see your transparency, your honesty, your integrity, and that you truly care about them.  Only once they feel your truly care will your prospecting success increase dramatically.  And, you can’t fake this.  You truly need to be a philanthropist.  Then, at the point you’ve developed this trust, then and only then do you as the seller of your services begin to talk about the benefits of doing business with you versus other people, and the various advantages and features of your product or service. 

Most sales processes start out backwards, neglecting the emotions of the prospective client.  And, it is the emotions that govern decision making processes.  People buy from you because it feels right, because they like you and trust you.  They trust that the benefits you promise you will deliver.  It has little to do with price or the features of your product or service.  Remember, benefits sell, features and advantages seldom do.

Unfortunately, most people sell in face-to-face interactions or create written or video recorded promotions that focus on price, discounts, features, and forgot to establish an awareness, affinity, and trust in the relationship. This is why many advertisements and other direct mail or e-mail campaigns simply do not produce a significant return and often even no return... in fact it is often poor marketing strategy and field campaigns that is the direct cause of small businesses going out of business.

You may have heard from the Small Business Administration how well over two thirds of all small businesses failed in the first four years. And even greater numbers fail in subsequent years. Without effective marketing producing strong returns on your investment of money and time and the sales process that is engineered specifically to cater to your ideal clients preferences, wants, and hot buttons, you're more likely to fail than to succeed in building your small business.

Growing your business is simple, but, it's simply not that easy. Why is it not that easy? It is not that easy because most small business owners neglect to understand their own mindset and the mindset of their ideal client. If you work with a business coach who can help you develop prosperity consciousness as well as the psychological profile of your ideal clients your likelihood of succeeding in your business venture increases exponentially.

There are well over a dozen small business coaching companies whose fees range from $3000 upwards to $25,000 or more. Their sales pitch essentially reads like give us your money and maybe will be able to help you. Does that sound like an inviting offer? Of course not.

The most irresistible offer for small business owner who is looking for clarity and confidence in their marketing strategy and campaign execution is to find a business coach who will instead of acting like a vendor will act like a partner. A partner in your business would, like you, be willing to invest their time or what we call sweat equity, at their own risk. Your partner, would then sharer in the net profits with you.

When you hire a business coach who works on a contingency contract you are essentially securing a partner who makes a small portion of your net profits that they help you to create. Sometimes he can happen quickly. Sometimes it may take a few months. But in the end there is an equal investment of time. Doesn't that sound like an irresistible offer? Doesn't that sound like the kind of relationship you want to have with your business coach?

In uncertain economic times business owners who will survive will take much more calculated risks. They will do their homework in order to make decisions with clarity and confidence. A business coach who can walk you through a proven system that has enabled literally thousands of small business owners to achieve strong ROIs in various industries in numerous cultures and economic conditions around the world is hands down one of the best partners a business owner would want to have.

Invite me to start that relationship by signing up for an initial complementary 30 minute business diagnostic session. At the end of the conversation you and I will both make a decision to move onto the next step or not. I serve over 70 clients every month as of March 2009, most of them in Los AngelesCounty. However I'm willing to add a few more. So long as you are fluent in English, and are passionate about growing your small business revenues and willing to commit time and resources to achieve your business goals and we might be a good fit.

I look forward to speaking with you soon. If you are eager to start a relationship feel free to contact me via e-mail at Andrew@AndrewBarden.com or call my toll-free cell phone at 1 - 866-339-4619. This number, again, rings directly to my personal cell phone, so please only call during business hours Pacific Standard Time, from 9am to 6pm, Monday through Friday.

To your success,

Andrew Barden
Founder, Philanthropic Entrepreneur
www.AndrewBarden.com
1-866-339-4619

Recommendations For Andrew Barden, as seen on his LinkedIn profile: http://www.linkedin.com/in/andrewbarden

Marketing Strategy Consultant:  San Gabriel Valley Small Business Development Center

“I've had the opportunity to meet and work with Andrew on numerous occasions. He has been instrumental in helping me to create and implement fresh and effective marketing concepts to promote my practice. Andrew has also helped me to improve and maximize the ROI I was already receiving with some of my existing marketing. I highly recommend anyone who can use a boost in the growth and marketing of their business to contact Andrew. You will be greatly satisfied with his countless ideas, expertise, and reliability.”

Jason R Rosano, D.C., CEO of Premiere Healthcare, Whittier, CA
hired Andrew as a Business Consultant from 2008-2009

“Before I started working with Andrew, I felt stuck in my interior design business. I had been trying to find a way to improve my marketing efforts and raise them to a higher level. All of my previous marketing attempts had failed miserably. I am great at my trade, but, had never been able to market my services. I was just relying on word-of-mouth. Then the economy turned south and a huge part of my regular clientele just dropped away. They weren't buying anymore. I knew I had to change in order to survive this new market and to find the marketing strategies I needed to make my business a success. A friend told me about Andrew and I signed up. He was very patient listening to me and fully considering all aspects of my business. For the next several months, Andrew became my mentor as a small business marketing specialist. He opened my mind and taught me many new strategies. He is a marketing genius! Andrew showed me some specific new ways that I could expand my business, helping me to create new avenues to attract clients and also products that give me passive income. He helped me to develop some taglines and an image that I could connect with and build way beyond what was currently in existence. Each visit, I left with pages of notes that I could implement and find more outlets for new clients. I am only attracting my ideal client now and my business is beginning to grow. I am doing more of the work I really enjoy and less of the work I don't. I am excited about my work now and know that I can have the business of my dreams. Best of all, tafter working with Andrew for just 3 months, the average sale from each client tripled.” April 7, 2009

Top qualities: Great Results, Expert, Creative

Jeanette Chasworth

hired Andrew as a Business Consultant from 2008-2009

“Excellent advice on improvement of marketing pieces, from ideal client to attracting clients to selling directly to clients. Excellent advice on psychological aspects of clients. Excellent advice on website design and ad design. Mr. Barden's knowledge goes beyond what is taught in the classroom for business, and addresses how to effectively market, which in this economy and for small business, is absolutely essential for survival. His tools I can implement immediately and effectively. If you have a small business and need help growing, he's got solutions. Thanks Andrew! Gary Nakauchi, OwnerRoniDeutchTaxCenter 583 E. Foothill Blvd #7 Upland, Ca 91786” March 25, 2009

Gary Nakauchi

hired Andrew as a Business Consultant in 2009, and hired Andrew more than onc

"Over the course of almost twenty years as a director of several business development and economic development programs in the greater Los Angeles area, I have had the opportunity of interviewing and working with literally hundreds of people in different capacities as trainers, consultants, counselors and business coaches. Three years ago, I had the opportunity of meeting Andrew Barden at a business retreat and conference. Since then, we kept in contact and watched him evolve as a business coach and trainer. When I learned that he was relocating to Los Angeles, I immediately asked him to join our team of Business Counselors and Trainers at the San GabrielValleySmallBusinessDevelopmentCenter (SGV SBDC), hosted by Mt. San Antonio College (Mt.SAC). During these twenty years, I have developed a unique skill of spotting good talent. Andrew is an exceptional talent. When I witnessed his mastery of marketing concepts and high energy during counseling with our clients, I knew that he would be a great asset to our team. His work ethic, positive attitude, spirit of service, and caring for clients are hard qualities to find these days. He is exactly the kind of person I want to work on my team. Andrew is very well versed in marketing and sales. His understanding of the psychology of consumer behavior gives him a winning combination of skills that produce results for our clients. He understands how to implement marketing strategies that produce the best results in the least amount of time. His training and presentation skills are so unique that he engages the audience in ways I have not seen before. He delivers the content with a combination of entertainment and know-how that gets great accolades.” November 1, 2008

Daniel Morales, Director, San Gabriel Valley SBDC (SmallBusinessDevelopmentCenter), managed Andrew at San Gabriel Valley Small Business Development Center

“Mr. Barden can help you with nearly every aspect of your business planning needs, including: general business plan development, capital sourcing, cash flow analysis, customer relations, financing, human resources, incorporation, legal issues, management strategies, marketing and sales strategies. Andrew is an extremely savvy sales and marketing expert, not only in traditional marketing but in new online business networking media as well. He is a strong communicator with a keen eyes for identifying waste and business process improvement opportunities. I recommend getting to know Andrew better as he is an asset to any business leadership team.” October 17, 2008

Steven Bonacorsi, Vice President, Six Sigma eLearning

was with another company when working with Andrew at San GabrielValleySmallBusinessDevelopmentCenter

“Andrew is one of the most passionate and committed I have met when it comes to helping small business owners. His ability to blend his background in personal development with the skills and strategies that small business owners need to grow their revenue makes him ideal of any contribution to the small business community.” July 20, 2008

Rick Lugash, Regional Owner, OneCoach

worked directly with Andrew at OneCoach

“Andrew has an amazing depth of knowledge about most business areas and a wealth of creative marketing strategies that even a novice could implement. He has an ability to quickly evaluate a challenging business situation and come up with a great solution to fit any budget.” July 18, 2008

Anna Bronstein

hired Andrew as a Business Consultant from 2008-2009, and hired Andrew more than once

“Andrew is a person you look forward to working with every day. His charisma and attitude make the day so much fun. He is an extreme professional and puts others in front of himself every time. It was a pleasure to work with Andrew, learn from him, and get to know him on a personal level! Andrew would be a huge asset to any team!” March 5, 2008

Jeremy Broffman, Membership Advisor, OneCoach

worked directly with Andrew at OneCoach

“Andrew knows how to ask the right questions and tough questions to help narrow in on the problems so that I could take my business to the next level. He is definitely an "out-of -the-box" thinker and innovator and has provided with me invaluable ideas. I trust his abilities as a business consultant and coach. I recommend Andrew without any reservations.” February 21, 2008

Sun Hee Kim

hired Andrew as a Business Consultant in 2007, and hired Andrew more than once

“Andrew is a results driven professional who always put his clients interests before his own. When working with Andrew you will receive clarity on what to do with the challenging issues of growing your business. He is the professional who will deliver amazing results with your business! Contact me directly with any questions? 760-621-4193.” February 19, 2008

Derick Hembd, membership advisor, OneCoach

worked directly with Andrew at OneCoach

“Andrew Barden's ability to be effective in his work comes from his insatiable appetite for higher knowledge. He has helped me break through one of my glass ceilings, and I've seen him help others as well. If ever you need someone to motivate you to fulfill your own potential, look no further than Andrew Barden.” January 28, 2009

Tommy Friedman

hired Andrew as a Career Coach in 2008

“Andrew brings a lot of energy and enthusiasm to the table. He has tons of resources as an expert networker and a sincere desire to help people. Through Andrew's coaching, I learned about small business development tools, the power of networking, having a positive attitude, and a lot of little things I use to this day. Andrew is one of the most inspiring people I know and he is a great connection. I highly recommend him as a coach or consultant.” January 15, 2009

Lindsay Woolman

hired Andrew as a Business Consultant in 2007, and hired Andrew more than once

“I first met Andrew when I was coaching for OneCoach and I was immediately impressed with his knowledge and heart for the new business owner. I am also familiar with his services and have sought his assistance. Andrew has the ability to understand the needs of his clients with a great grasp for the psychology of the new business owner. He specializes in helping new small business owners overcome all the initial obstacles that would keep them from being successful. He in an inspiring coach with a wealth of ideas and endless possibilities; he knows what kind of marketing message will get attention and can help clients write to attract, gain confidence and teach them how to research for results. Andrew is on top of the latest methods to build and grow your business and I highly recommend him!” September 22, 2008

Kathy Holdaway, Independent Business Coach, OneCoach

worked with Andrew at Philanthropic Entrepreneur

“Andrew is a great guy with integrity, honesty, professionalism, a great attitude and an impressive work ethic. I give him my highest recomendation.” September 19, 2008

Brett Maxfield

hired Andrew as a We Worked on Some Pro Bono Projects Together in 200

YOUR NEXT MOVE: Simply email Andrew@AndrewBarden.com or call 866-339-4619 during normal business hours (PST) to set up a complimentary 30 minute 1-on-1 small business diagnostic coaching session.  Again, you will know what is wrong and why it has been stopping you.  …And you will know with certainty which marketing strategies for your particular business are most likely to produce the greatest net profit in the shortest amount of time.  There is no risk to you and a growth in your business revenues to gain.

 

 

 

 

 

 

 

Featured Products or Services

Andrew Barden's Small Business Marketing Strategy Consulting Apr 30 2009 12:51 More Detail...

Testimonials

   Click here to join Apsense and submit your testimonial